Dwayne's_World Posted June 3, 2015 Share Posted June 3, 2015 I work at the rec center and got an email from our director. Apparently there are going to be some big changes by the AD in terms of branding, here's the email: "I am writing with regard to an important opportunity for you to provide some valuable feedback to our friends in Athletics. SLU Athletics is currently in the process of rebranding their department as well as the Billiken (that's right the images that you are most familiar with are likely changing in the near future). They've gone through extensive research and design and have put together a few different options. We have scheduled a luncheon for this Friday, June 5th, from 1:00-1:45pm in Multipurpose Room 1 of the Simon Recreation Center. Athletics will be there to present each of the proposed options for a new Billiken logo as well as options for a new brand identity for Athletics. After the presentation, they will be collecting any and all feedback on each of the proposed options. I am writing on behalf of Athletics to ask for you support and encourage you to be a part of this process. The luncheon is open to all SLU students, regardless of whether they work in Campus Recreation, so if you can make it, please bring a fellow classmate or two. We will be providing lunch (pizza and drinks) for those in attendance." Quote Link to comment Share on other sites More sharing options...
Cowboy Posted June 3, 2015 Share Posted June 3, 2015 -I hope this effort goes well, why do I have doubts? Quote Link to comment Share on other sites More sharing options...
JMM28 Posted June 3, 2015 Share Posted June 3, 2015 I like the idea. I asked a few days ago if the athletic department had a universal apparel deal. This could be the first step towards that along with a Nike/Adidas/UA branded team store in the Fetz. Although I don't know if you have to mess with the actual Billiken logo. Quote Link to comment Share on other sites More sharing options...
thetorch Posted June 3, 2015 Share Posted June 3, 2015 Good to see Pestello making sone changes. We have one of the most unique mascots in all of sports and we have been wasting it for decades. Quote Link to comment Share on other sites More sharing options...
NextYearBill Posted June 3, 2015 Share Posted June 3, 2015 Good to see Pestello making sone changes. We have one of the most unique mascots in all of sports and we have been wasting it for decades. I bet Tatum is driving this Quote Link to comment Share on other sites More sharing options...
RiseAndGrind Posted June 3, 2015 Share Posted June 3, 2015 Do you think we could get away with making the Billiken look like Jayson Tatum?? Quote Link to comment Share on other sites More sharing options...
thetorch Posted June 3, 2015 Share Posted June 3, 2015 I bet Tatum is driving this This has beem a long time coming. We are way behind the curve on this. Many are tired of seeing the same old script slu passed off as a logo. Quote Link to comment Share on other sites More sharing options...
NextYearBill Posted June 3, 2015 Share Posted June 3, 2015 This has beem a long time coming. We are way behind the curve on this. Many are tired of seeing the same old script slu passed off as a logo. Seems pretty timely to introduce a rebrand when there could potentially be a lot of attention on our athletics..... Quote Link to comment Share on other sites More sharing options...
slufan13 Posted June 3, 2015 Share Posted June 3, 2015 This has been in the works for almost a year Quote Link to comment Share on other sites More sharing options...
thetorch Posted June 3, 2015 Share Posted June 3, 2015 Still the conference just rebranded along with several teams. Should have been done when we built the new arena. Quote Link to comment Share on other sites More sharing options...
NextYearBill Posted June 3, 2015 Share Posted June 3, 2015 Give me a grey Georgetown like SLU jersey and call it a day Quote Link to comment Share on other sites More sharing options...
BigMouthBilliken Posted June 4, 2015 Share Posted June 4, 2015 Wondering how they would change the billiken logo.... Quote Link to comment Share on other sites More sharing options...
Littlebill Posted June 4, 2015 Share Posted June 4, 2015 Still the conference just rebranded along with several teams. Should have been done when we built the new arena. VCU and who else? Quote Link to comment Share on other sites More sharing options...
BigMouthBilliken Posted June 4, 2015 Share Posted June 4, 2015 VCU and who else?Dayton Quote Link to comment Share on other sites More sharing options...
Irishdude Posted June 4, 2015 Share Posted June 4, 2015 Maybe the Billiken will get a big diamond stud in the left ear like JT Quote Link to comment Share on other sites More sharing options...
kwyjibo Posted June 4, 2015 Share Posted June 4, 2015 I am glad that you are all so optimistic about "rebranding" efforts. I am not as I apparently have very different design aesthetics. I will patiently hope that it is not a nightmare. I would be upset if the Billiken is changed much (unless it changes to my avatar) and colors are changed (I do not not need a mauve and tangerine uniform; nor black or gray). Seriously, when the friend of the SID drew the "new smurfilicious Billiken" in the early 80's I nearly cried. Quote Link to comment Share on other sites More sharing options...
billiken_roy Posted June 4, 2015 Share Posted June 4, 2015 I am glad that you are all so optimistic about "rebranding" efforts. I am not as I apparently have very different design aesthetics. I will patiently hope that it is not a nightmare. I would be upset if the Billiken is changed much (unless it changes to my avatar) and colors are changed (I do not not need a mauve and tangerine uniform; nor black or gray). Seriously, when the friend of the SID drew the "new smurfilicious Billiken" in the early 80's I nearly cried. +1 million Quote Link to comment Share on other sites More sharing options...
Box and Won Posted June 4, 2015 Share Posted June 4, 2015 A more contemporary version of the old school Billiken logo (the one with the crown) could be pretty sweet. Hopefully Dwayne's World will report back on the various options. Quote Link to comment Share on other sites More sharing options...
JMM28 Posted June 4, 2015 Share Posted June 4, 2015 I am glad that you are all so optimistic about "rebranding" efforts. I am not as I apparently have very different design aesthetics. I will patiently hope that it is not a nightmare. I would be upset if the Billiken is changed much (unless it changes to my avatar) and colors are changed (I do not not need a mauve and tangerine uniform; nor black or gray). Seriously, when the friend of the SID drew the "new smurfilicious Billiken" in the early 80's I nearly cried. I don't know if I am optimistic that a Chris May led effort will be successful. I just think it is time to get everything under one umbrella and have consistent imagery of the athletic department. I think the Billiken itself is perfectly fine, but the SLU italicized font is pretty basic and not really used consistently. Anyone that has been to the team store or bookstore knows that the merchandise situation is a cluster. Quote Link to comment Share on other sites More sharing options...
Cowboy Posted June 4, 2015 Share Posted June 4, 2015 I don't know if I am optimistic that a Chris May led effort will be successful. I just think it is time to get everything under one umbrella and have consistent imagery of the athletic department. I think the Billiken itself is perfectly fine, but the SLU italicized font is pretty basic and not really used consistently. Anyone that has been to the team store or bookstore knows that the merchandise situation is a cluster. -not sure I follow you on what the cluster is, my recollection of the store in Chaifetz is that the Billiken is portrayed as the same 'head' or same full body, what is the cluster? -if I were king it would take a mass effort for me not to rule that the Billiken would be on everything and I mean everything, perhaps that is part of this upcoming effort -I was at a party a couple of weeks ago and someone had a bought a new SLU cap and made sure to show me, it was nice, but it didn't have the Billiken on it Quote Link to comment Share on other sites More sharing options...
Dwayne's_World Posted June 4, 2015 Author Share Posted June 4, 2015 A more contemporary version of the old school Billiken logo (the one with the crown) could be pretty sweet. Hopefully Dwayne's World will report back on the various options. Unforunately I'm not sure if I'll be able to attend the luncheon but I'll try to find out what was presented Quote Link to comment Share on other sites More sharing options...
SLU_Nick Posted June 4, 2015 Share Posted June 4, 2015 I sincerely hope that SLU hired an outside designer like Under Armor or Nike. I would buy a ton of stuff if a design firm stepped up and created some type of Billiken logo that rivals those at Arizona St, Maryland, etc. Right now I feel like SLU manufactured a million pieces of clothing in 1983 and now they are just slowly working off the inventory... Quote Link to comment Share on other sites More sharing options...
slu72 fan Posted June 4, 2015 Share Posted June 4, 2015 I sincerely hope that SLU hired an outside designer like Under Armor or Nike. I would buy a ton of stuff if a design firm stepped up and created some type of Billiken logo that rivals those at Arizona St, Maryland, etc. Right now I feel like SLU manufactured a million pieces of clothing in 1983 and now they are just slowly working off the inventory... They hired an outside consulting firm nearly a year ago. That group has researched the school and the public to come up with their final recommendations. I'm seeing them next Wednesday evening. My understanding is that the final choices will be for the entire university, not just the Athletic Department (I definitely could be mistaken) Quote Link to comment Share on other sites More sharing options...
JMM28 Posted June 4, 2015 Share Posted June 4, 2015 -not sure I follow you on what the cluster is, my recollection of the store in Chaifetz is that the Billiken is portrayed as the same 'head' or same full body, what is the cluster? -if I were king it would take a mass effort for me not to rule that the Billiken would be on everything and I mean everything, perhaps that is part of this upcoming effort -I was at a party a couple of weeks ago and someone had a bought a new SLU cap and made sure to show me, it was nice, but it didn't have the Billiken on it Cluster meaning that all the merchandise is different brands, different logo types (some are diaganol, some are straight, some just say Saint Louis University, some are pink, some are green, some have the Billiken, some don't.), and just generally a lot of variations. The bookstore is by far a bigger offender, but they also have the University trademarked stuff for sale which adds to it. The Chaifetz store is a great improvement, but the merchandise needs help. Quote Link to comment Share on other sites More sharing options...
Box and Won Posted June 4, 2015 Share Posted June 4, 2015 This shirt may be the most baffling (to me, at least): http://shop.slubillikens.com/COLLEGE_Saint_Louis_Billikens_Mens/Saint_Louis_Billikens_Winners_Migrate_T-Shirt_-_Royal_Blue Quote Link to comment Share on other sites More sharing options...
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