They've completely mishandled the Billiken mascot for years. They've never treated it as the most important piece of marketing which it should be. At times the Billiken was just played by whatever gameday intern drew the short straw. The people playing the Billiken should be given some sort of incentive in the area of scholarship money or books. They should be trained or sent to a mascot camp(yes that's a thing). We have the most unique nickname/mascot in all of college sports and for the most part all the Billiken does is walk around and wave.