bk18 Posted August 4, 2010 Share Posted August 4, 2010 new marketing slogan. Quote Link to comment Share on other sites More sharing options...
bonwich Posted August 4, 2010 Share Posted August 4, 2010 Great budgeting move. Lets 'em reuse all of last years tchatchkes. Quote Link to comment Share on other sites More sharing options...
bk18 Posted August 4, 2010 Author Share Posted August 4, 2010 Great budgeting move. Lets 'em reuse all of last years tchatchkes. Come on, it's not that bad. Quote Link to comment Share on other sites More sharing options...
brianstl Posted August 4, 2010 Share Posted August 4, 2010 Come on, it's not that bad.It is pretty bad. At least are marketing is better than what the Rams try to pass off as marketing. Quote Link to comment Share on other sites More sharing options...
billikenfan05 Posted August 5, 2010 Share Posted August 5, 2010 haters. Quote Link to comment Share on other sites More sharing options...
bonwich Posted August 5, 2010 Share Posted August 5, 2010 No, it really isn't that bad, nor was the execution of last year's campaign. It's just not "wow." Remember, we're starting pretty much from scratch building some sense of tradition, and now we're two years in a row roaring. Billikens don't roar. (On the other hand, Tigers do, so the point of differentiation also doesn't work really well.) Maybe we're trying to be all "this is our cage" and whatnot, but I just don't see "Billiken Roar" as having any legs. Quote Link to comment Share on other sites More sharing options...
billikenfan05 Posted August 5, 2010 Share Posted August 5, 2010 Billikens don't roar.Billikens can do whatever we say they do. Quote Link to comment Share on other sites More sharing options...
Pistol Posted August 5, 2010 Share Posted August 5, 2010 How about "Let Your Billiken Rawr" in a bold, rose-colored cursive font, and have an image of the Billiken wearing a smoking jacket, holding a martini glass, and giving his best 'come hither' look in a low-lit room with a fireplace in the background and tiger skin rug on the floor. We have to get more ladies in the seats. Quote Link to comment Share on other sites More sharing options...
slufanskip Posted August 5, 2010 Share Posted August 5, 2010 No, it really isn't that bad, nor was the execution of last year's campaign. It's just not "wow." Remember, we're starting pretty much from scratch building some sense of tradition, and now we're two years in a row roaring. Billikens don't roar. (On the other hand, Tigers do, so the point of differentiation also doesn't work really well.) Maybe we're trying to be all "this is our cage" and whatnot, but I just don't see "Billiken Roar" as having any legs. I never liked it either. Wasn't horrible, just wasn't good. I thought the same thing last year ... Do Billikens Roar? Quote Link to comment Share on other sites More sharing options...
billikenfan05 Posted August 5, 2010 Share Posted August 5, 2010 I like it because it promotes making noise at games something the crowd sometimes fails at. Quote Link to comment Share on other sites More sharing options...
SShoe Posted August 5, 2010 Share Posted August 5, 2010 I never liked it either. Wasn't horrible, just wasn't good. I thought the same thing last year ... Do Billikens Roar?One of my friends is in advertising and he mentioned that sometimes the office will have a competition for its employees to come up with the worst advertising campaign for certain clients. I sometimes wonder if SLU athletics is one of those clients. Quote Link to comment Share on other sites More sharing options...
kcbilliken Posted August 6, 2010 Share Posted August 6, 2010 yea dont like this ad either. just picture a billiken roaring (spelling?) absolutely ridiculous. the ads looked cool around campus last year but that slogan needs work. maybe something like "true blue tradition." dont think thats copyrighted, or the bills are back, st. Louis' finest, ready for takeoff etc etc. just throwing those out there. Quote Link to comment Share on other sites More sharing options...
SLUBillikens2013 Posted August 16, 2010 Share Posted August 16, 2010 Probably not too big of a deal but Oral Roberts did something similar to "True Blue" Sorry if it's not relevant to the conversation...I just thought the video was kind of cool Quote Link to comment Share on other sites More sharing options...
bk18 Posted August 16, 2010 Author Share Posted August 16, 2010 Probably not too big of a deal but Oral Roberts did something similar to "True Blue" Sorry if it's not relevant to the conversation...I just thought the video was kind of cool Like. PLUS its under a minute. Quote Link to comment Share on other sites More sharing options...
1SLUFAN Posted August 16, 2010 Share Posted August 16, 2010 Like. PLUS its under a minute.Think the Roar is a stupid slogan for the Billikens. Should be something relevant! Tigers roar, not Billikens. Quote Link to comment Share on other sites More sharing options...
thetorch Posted August 16, 2010 Share Posted August 16, 2010 What do Billikens do? Eat? Meditate? Quote Link to comment Share on other sites More sharing options...
billiken_roy Posted August 16, 2010 Share Posted August 16, 2010 while i am not particularly excited about "the roar is back", i dont have anything better so i dont see the point in bashing. those of you upset about it, i assume you sent chris may your better suggestion for a marketing campaign? Quote Link to comment Share on other sites More sharing options...
moytoy12 Posted August 16, 2010 Share Posted August 16, 2010 What do Billikens do? Eat? Meditate? Giggle. It can be quite intimidating. Quote Link to comment Share on other sites More sharing options...
b.hayes Posted August 16, 2010 Share Posted August 16, 2010 while i am not particularly excited about "the roar is back", i dont have anything better so i dont see the point in bashing. those of you upset about it, i assume you sent chris may your better suggestion for a marketing campaign? I'm with Roy. It's not great, it's not bad, and I can't come up with anything mindblowing either so I'm fine with it. Keep the billboards coming. Especially of Paul. Quote Link to comment Share on other sites More sharing options...
bonwich Posted August 17, 2010 Share Posted August 17, 2010 I'm with Roy. It's not great, it's not bad, and I can't come up with anything mindblowing either so I'm fine with it. Keep the billboards coming. Especially of Paul. By that standard, perhaps our slogan this year should be simply: "23-13. It's not great. It's not bad." Quote Link to comment Share on other sites More sharing options...
billikenfan05 Posted August 17, 2010 Share Posted August 17, 2010 This thread goes under the category of: People Always Need Something to ***** About. Quote Link to comment Share on other sites More sharing options...
dneuner Posted August 17, 2010 Share Posted August 17, 2010 I'm with Roy. It's not great, it's not bad, and I can't come up with anything mindblowing either so I'm fine with it. Keep the billboards coming. Especially of Paul. I've seen the teaser billboards for this year. THEY. ARE. WICKED!!!!! Quote Link to comment Share on other sites More sharing options...
b.hayes Posted August 17, 2010 Share Posted August 17, 2010 By that standard, perhaps our slogan this year should be simply: "23-13. It's not great. It's not bad." If nothing else, at least they'd be accurate. Quote Link to comment Share on other sites More sharing options...
kcbill Posted August 17, 2010 Share Posted August 17, 2010 Be a Billiken. Get Lucky! Quote Link to comment Share on other sites More sharing options...
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