Seems silly to limit to just one location. Chick-fil-a does similar fowl shot promotion w/ Chicago Bulls. If opposing player misses both free throws during 4th quarter, then all ticket holders get one free sandwich at any Chicagoland location the following day. Crowd goes nuts after opposing player misses first free throw in 4th quarter and arena gets much louder. Would rather go that route. Much easier for fans to follow consecutive missed free throws than ten made free throws.