Bauman,I agree with much of what you say. If it was up to me I would practically give away every unsold ticket. Bring your CYC team for $20 and get a soda and hot dogs for 50cents. Every person who paints their face blue gets in free. Promote-Promote-Promote. Rick Majerus look alike night,winner gets free food at Pappys. I know some people will argue that you can't give your product away. I disagree. When you start winning and your demand increases you can then increase prices,but for now get butts in the seats.