This is a great discussion. I did a quick calculation
just on the attendance differences from Spoonhour's
best years compared to the attendance for the last two years.
The attendance difference between 95, 96 and 05, 06 is
8673/gm. Given 16 games/year at $15 per seat gives us
$2,081,520 extra per year.
Add in the extra revenue streams, just in the NCAA tourny if
a team wins two games they get approx 1/2 mil, you could
get $10 - $15 mil extra.