I used the site https://businessofcollegesports.com/tracker-university-specific-nil-collectives/ to put together this post. It supposed to be an up to date school specific tracker of NIL collectives and other NIL programs. What it tracks are NIL collectives, university-specific marketing and talent agencies, player-led with yoke programs (basically subscription programs with content from players), NFT Communities, NIL exchanges/marketplaces and Student Athlete Empowerment partnerships all by school. If I missed anything from the site or you know of anything else, please post it.
In my opinion, the two most important things to have in place are an exchange and a collective. I think going forward every program is going to need those two things if they really want to compete, but the collective is by far the most important. A well run collective can bring in more money from more people than any of the other NIL infrastructure items. All that said, each of the items has the potential to help and having something in place is better than nothing.
The Billiken athletic programs currently have Billiken Exchange, https://dash.inflcr.com/exchange/saint-louis-university. It is NIL exchange partnership with INFLCR. The goal is to connect businesses with Billiken athletes who they would like to enter a NIL deal with. There are no other public NIL infrastructure items in place for Billiken athletes.
I thought I would compare where SLU stands against the rest of our conference, programs we want to be considered on the same level as one day and programs that would like to be on our level. I am just comparing the infrastructure in place right now and not any dollar amount programs might or might not have been able to generate for players. Donors and businesses will come and go when it comes to being willing to pony up. If you build a good infrastructure that takes advantage of as much of the fan base as possible, you can have in place programs that withstand those situations.
The Billikens vs. The A10
Davidson has nothing public.
Dayton has nothing public.
Duquesne has nothing public.
Fordham has partnered with Student Athlete Empowerment to help manage NIL.
GW has nothing public.
George Mason has a collective, Patriot Nation Collective. It is billed as a “player-directed” collective created by men’s basketball players and community leaders.
La Salle has nothing public.
Loyola has partnered with INFLCR in creating RAMBLER Exchange.
UMass has nothing public.
Rhode Island has nothing public.
Richmond has nothing public.
St. Bonaventure has nothing public.
Saint Joseph’s has nothing public.
VCU has partnered with INFLCR in creating VCU Exchange.
The Billikens vs The Big East, Gonzaga and Wichita St.
Butler has a collective, All Good Dawgs.
Creighton has nothing public.
DePaul has partnered with INFLCR in creating LEGACY Exchange.
Georgetown has nothing public.
Marquette has a collective, Be the Difference NIL.
Providence has nothing public.
St. John's has partnered with INFLCR in creating UNLIMITED Exchange.
Seton Hall has nothing public.
UConn has nothing public.
Villanova has nothing public.
Xavier has nothing public.
Wichita State has a collective, Armchair Strategies.
Gonzaga has a collective, Friends of Spike.
The Billikens vs. The MVC
Bradley has a collective, Home of the Brave.
The rest of the MVC has nothing at this point.
I think it is crucial that someone puts together a Billiken collective, but right now the Billikens stack up pretty well having more in place than most A10 and Big East teams. The Billikens appear to be ahead of the vast majority of the A10 at this point. It is surprising Dayton and Richmond have nothing in place at this point. I was a little surprised to see SLU ahead of so much of the A10 at this point and was shocked that they are ahead of two thirds of the Big East. Mason being the leader in the A10 when it comes to having a collective is really surprising. The future for the MVC could be really ugly, but Bradley appears to be ahead of the game.