I would point out that the metro area High point is in is called the Piedmont Triad, which has a population of 1.6 million. It’s in the same Metro Area as Greensboro and Winston-Salem, NC. However, I’m not sure that’s relevant, because I’m sure they will never be more than the 4th most popular collage program in the area at best, with NC, NC State, and Duke as the competition. From a TV viewership point of view, they may as well be in the middle of nowhere.
Edit - by “they may as well be in the middle of nowhere”, I am of course referring to someplace like Olean, NY