OT: Big East Commish adds to staff

[kappy96]

We all know how important marketing is (or isn't in the case of the home team). The Pac-12 was very progressive over the past few years so this would appear to be a good hire for the BE.

• Ann Wells Crandall Joins Big East As Conference's First CMO By Terry Lefton, Editor-at-Large

  Veteran sports marketer Ann Wells Crandall is joining the new Big East Conference as its first CMO. She will begin her new job Sept. 10, based in N.Y. and reporting to Commissioner Val Ackerman. Crandall will oversee marketing and sales, including brand development, advertising and promotion, corporate sales and sponsorship, licensing and digital strategies. She will also oversee the conference’s relationships with FS1 and MSG, which will host the Big East basketball tournament. Crandall most recently served as Pac-12 Enterprises Exec VP/Business Development & Strategic Partnerships.

[slu72]

Let's hope she has a broad view, no pun intended, on expanding the brand to large markets.