majerus mojo Posted July 24, 2020 Share Posted July 24, 2020 Big miss if they don’t incorporate the Arch into the logo or a crest a la: Zink likes this Quote Link to comment Share on other sites More sharing options...
thetorch Posted July 24, 2020 Share Posted July 24, 2020 Seattle did it right with the Kraken. Great color scheme, logos, and the Jersey design looks sick. Best new pro team logos since the Hornets. Quote Link to comment Share on other sites More sharing options...
billikenfan05 Posted July 24, 2020 Share Posted July 24, 2020 8 hours ago, thetorch said: Seattle did it right with the Kraken. Great color scheme, logos, and the Jersey design looks sick. Best new pro team logos since the Hornets. The name is iffy, but everything else is nice. AGB91, Zink and BilliesBy40 like this Quote Link to comment Share on other sites More sharing options...
brianstl Posted July 24, 2020 Share Posted July 24, 2020 9 hours ago, thetorch said: Seattle did it right with the Kraken. Great color scheme, logos, and the Jersey design looks sick. Best new pro team logos since the Hornets. Seattle blew it. They ignored the far superior choice. DeSmetBilliken and majerus mojo like this Quote Link to comment Share on other sites More sharing options...
DeSmetBilliken Posted July 24, 2020 Share Posted July 24, 2020 1 hour ago, billikenfan05 said: The name is iffy, but everything else is nice. That’s my take too. The name falls into the category of names made up to sound tough, edgy, cool, and original, and I don’t like those names generally. If MLS4THELOU went with something like that, I likely wouldn’t like it. Seattle nailed the branding though. Quote Link to comment Share on other sites More sharing options...
wgstl Posted July 24, 2020 Share Posted July 24, 2020 I guess im the only one who absolutely hates everything about what Seattle did. Name sucks, logo looks like a minor league team, jersey is one shade of blue off from the Jets, but I still like the color combo. Quote Link to comment Share on other sites More sharing options...
davidnark Posted July 24, 2020 Share Posted July 24, 2020 The STL MLS name, logo, colors, etc. will be a brand they are building that will represent the team and city indefinitely. Think about what the Raiders brand stands for, the Yankees brand, Barcelona FC's brand, Liverpool's brand, the Celtics, Lakers, etc. A silly mascot or name is just something to sell kids' shirts and hats. The most important thing is that the name builds a brand that develops equity associated what the owners and community want to represent. This is probably more important in professional soccer than any other support because the supporter's group and fans have a relationship with the team that is unlike anything seen in American professional sports. It is probably most akin to the relationship between high level college basketball teams and their student sections. I hope it isn't St. Louis FC, but I would embrace a name that represents inclusion in all regards. Quote Link to comment Share on other sites More sharing options...
FatherB Posted July 24, 2020 Share Posted July 24, 2020 Arms of Bosnia. change blue to red and incorporate the STL flag with the 3 wavy bars (blue?) representing confluence of Missouri and Mississippi rivers. Quote Link to comment Share on other sites More sharing options...
Box and Won Posted July 27, 2020 Share Posted July 27, 2020 It's clear to me now that the name needs to be Laser Snakes. Reinert310 and TheA_Bomb like this Quote Link to comment Share on other sites More sharing options...
billikenfan05 Posted July 27, 2020 Share Posted July 27, 2020 8 minutes ago, Box and Won said: It's clear to me now that the name needs to be Laser Snakes. I do love that they are openly sh*tting on the St. Louligans Chupacabras suggestion. Quote Link to comment Share on other sites More sharing options...
TheChosenOne Posted July 28, 2020 Share Posted July 28, 2020 16 hours ago, billikenfan05 said: I do love that they are openly sh*tting on the St. Louligans Chupacabras suggestion. TheA_Bomb likes this Quote Link to comment Share on other sites More sharing options...
dlarry Posted July 28, 2020 Share Posted July 28, 2020 20 hours ago, Box and Won said: It's clear to me now that the name needs to be Laser Snakes. I could live with that but I’m on the Trash Panda band wagon. BilliesBy40 likes this Quote Link to comment Share on other sites More sharing options...
Pistol Posted July 28, 2020 Share Posted July 28, 2020 I'm all for a standard city-focused name that ignores a mascot/nickname, like St. Louis Soccer Club/Football Club. Make the crest incorporate the city's primary symbols, like the rivers, fleur de lis, and arch. Make the initial uniforms clean, classic, and based on city flag colors, which really pop. Having those three colors in addition to a white base gives you a ton of alternate uniform options, too. I think you could put together a package starting from that and let the nickname develop organically from the fan base. The pressure to get the nickname/mascot right would also be removed up front, so it's one less thing to worry about getting right. I would avoid the pretend Euro names that plague MLS. Starting with a simple base and letting your fan base craft its own identity is a better homage to more established international clubs, anyway. thetorch likes this Quote Link to comment Share on other sites More sharing options...
whitehenpantry Posted July 28, 2020 Share Posted July 28, 2020 On 7/24/2020 at 2:13 PM, davidnark said: This is probably more important in professional soccer than any other support because the supporter's group and fans have a relationship with the team that is unlike anything seen in American professional sports. I don't see how US professional soccer is inherently different in their relationship between fans and the team than any other major American sport. Sure, I could see that argument being made about a team in Europe, where teams have existed for hundreds of years, but saying that those relationships between club and fan will just inherently happen here? Not buying it. Quote Link to comment Share on other sites More sharing options...
RUBillsFan Posted July 28, 2020 Share Posted July 28, 2020 Semi-blue font: maybe you buy the rights to the Battlehawks logo & branding, replace the sword with a ball and use the name SoccerHawks. That name somehow became a kind of cult sensation with fans with the KaKaw stuff, etc. You'd like to generate the same kind of fan enthusiasm, so why re-invent the wheel when there is likely readily available IP that isn't in use. Quote Link to comment Share on other sites More sharing options...
wgstl Posted July 28, 2020 Share Posted July 28, 2020 1 hour ago, Pistol said: I would avoid the pretend Euro names that plague MLS. Starting with a simple base and letting your fan base craft its own identity is a better homage to more established international clubs, anyway. IIRC when STL was trying to get a team the first time around, Peacock or someone else with the team said they were asked by MLS to avoid the fc,/united - euro trend. I thought it was a great Idea to abort that, but then seeing Charlotte do it surprised me. Quote Link to comment Share on other sites More sharing options...
davidnark Posted July 28, 2020 Share Posted July 28, 2020 1 hour ago, whitehenpantry said: I don't see how US professional soccer is inherently different in their relationship between fans and the team than any other major American sport. Sure, I could see that argument being made about a team in Europe, where teams have existed for hundreds of years, but saying that those relationships between club and fan will just inherently happen here? Not buying it. I am unaware of formal supporter sections at other US sports teams that consistently have thousands of members in a dedicated section of each stadium with organized cheers, flags, drumming, etc. These groups have organized pre-game events and marches. They create giant, wall-size banners called "tifos." They stand the whole game and are diverse, welcoming, and enthusiastic. After each match, the players walk over to them and saute and clap for then. NBA, MLB, and NHL have nothing akin to this across the league. DC United, Portland, Seattle, Atlanta, and LAFC are among the best. Here is a video from LAFC's group: Quote Link to comment Share on other sites More sharing options...
Slu let the dogs out? Posted July 28, 2020 Share Posted July 28, 2020 For those worried about "United" or "FC" or "SC" fear not....it's none of those. Those hoping for STL city flag colors should be satisfied. Quote Link to comment Share on other sites More sharing options...
NextYearBill Posted July 28, 2020 Share Posted July 28, 2020 spoiler alert: Steamers Quote Link to comment Share on other sites More sharing options...
DeSmetBilliken Posted July 28, 2020 Share Posted July 28, 2020 1 hour ago, NextYearBill said: spoiler alert: Steamers Have you heard something? Or speculating? I had the thought last week that it would be cool if the team incorporated something related to the railroad or trains in its name. The stadium will be right by Union Station and is part of a revitalization of that part of downtown. Quote Link to comment Share on other sites More sharing options...
Major Majerus Posted July 28, 2020 Share Posted July 28, 2020 I think it’s proper to sauté opponents Quote Link to comment Share on other sites More sharing options...
brianstl Posted July 28, 2020 Share Posted July 28, 2020 2 hours ago, Slu let the dogs out? said: For those worried about "United" or "FC" or "SC" fear not....it's none of those. Those hoping for STL city flag colors should be satisfied. So Manchester Rd. United it is. Quote Link to comment Share on other sites More sharing options...
Box and Won Posted July 29, 2020 Share Posted July 29, 2020 3 hours ago, brianstl said: So Manchester Rd. United it is. Delmar United might be more appropriate. BilliesBy40, Pistol and brianstl like this Quote Link to comment Share on other sites More sharing options...
almaman Posted July 29, 2020 Share Posted July 29, 2020 4 hours ago, brianstl said: So Manchester Rd. United it is. Nice, ties in with international love of Route 66. maybe St. Louis Route 66 FC. Too rail centric? go for complete transportation center with The St Louis Hub United. Quote Link to comment Share on other sites More sharing options...
cheeseman Posted July 29, 2020 Share Posted July 29, 2020 On 7/23/2020 at 11:23 PM, thetorch said: Seattle did it right with the Kraken. Great color scheme, logos, and the Jersey design looks sick. Best new pro team logos since the Hornets. What you did not like the Battle Hawks AGB91 likes this Quote Link to comment Share on other sites More sharing options...
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