davidnark, on Jul 8 2008, 03:18 PM, said:
I don't know Avis or any of the details regarding this article, but I have a few legal clarifications to the comments raised:
First, the name "University News" is probably a trademark of the university. The essential function of a trademark is to exclusively identify the source or origin of products or services, such that a trademark indicates the source. Trademark protection is historically obtained through consistent and historical use; formal registration is not required (although there are legal benefits available through formal registration). If the name "University News" is a phrase associated with the Saint Louis University student newspaper (and I believe it is), then the university likely has defendable legal rights to such intellectual property. In fact, if the university were to allow a third party to use the mark in a confusing manner, it good lose its rights because it has a legal obligation to fight such use or risk having its rights legally abandoned.
Second, whether the suit was filed in state or federal court has little to do with a desire for publicity or vindictiveness. The decision whether to file in state or federal court is made based upon a combination of the nature of the substantive claims, the domicile of the parties, and the dollar amount of the alleged claim.
Third, Professor Meyer is an employee of the University in regards to his actions affecting the university and its publications. While our government does not prohibit him from expressing his views, his employer has every right to do so to the extent it affects the employer. If I were to publicly criticize my management or were to form a corporation that would compete with my employer or infringe upon its intellectual property, I would expect to be fired and sued. I don't think it is unreasonable for that employer to request a consent order and to make a claim for its attorneys' fees in such circumstance (which is what the university is claiming).
Again, without knowing any of the facts first-hand, it appears as though Professor Meyer has largely succeeded in his goal--he has obtained "martyr" status in the eyes of much of the university community for his willingness to take on "the man." (I think I have seen Robin Williams as the lead actor in this movie a few times before.) I don't fault Professor Meyer for his approach, but I also cannot fault the university for protecting its own intellectual property and image. I also fail to see how the fact that the professor and his wife are nice people makes his insubordinate actions justifiable.
I would strongly disagree that SLU would have a recognizable legal interest in a generic and commonly used phrase such as "university news." If SLU were really interested in protecting its property, they would be suing every college across the country who uses similar type "marks." The fact that they haven't would suggest that they don't have one to begin with or have abandoned it by selective enforcement.
you are correct about state vs. federal court. However, if he relented after a cease and desist letter, why file a lawsuit? what's the best remedy for SLU? A permanent injuction to keep Meyer out of the newspaper? getting attorneys fees from a tenured professor? At what cost to PR, good will with faculty, alumni, area?