MB73 Posted June 6, 2015 Share Posted June 6, 2015 this makes me wonder if this is somehow related to all the bad PR from the Ferguson flack last year -- i.e. going away from the STL brand due to the growing concerns nationally about STL as a crime-ridden, hood type environment. I agree, it makes sense, it is very likely at least an unspoken secondary consideration. Quote Link to comment Share on other sites More sharing options...
majerus mojo Posted June 6, 2015 Share Posted June 6, 2015 I agree, it makes sense, it is very likely at least an unspoken secondary consideration. Someone already said this has been in the works for over a year now... Keep trying Quote Link to comment Share on other sites More sharing options...
thetorch Posted June 6, 2015 Share Posted June 6, 2015 I hope Billiken club members/ season ticket holders get some input in the process as well. Quote Link to comment Share on other sites More sharing options...
moytoy12 Posted June 6, 2015 Share Posted June 6, 2015 It is not logical moytoy, but a change in colors, font styles, avatar image, and "company" statement (ie. like in this is what we are or what we believe in) does help a lot. Companies stock price go up after a rebranding simply because people look at them in a different way, or should we say a more positive way. It does work, SLU may well benefit from this exercise (in terms of donations and recruitment for example). I'm not sure I believe this Quote Link to comment Share on other sites More sharing options...
Old guy Posted June 6, 2015 Share Posted June 6, 2015 Sure you do motoy, once upon a time when you retired you went to a financial adviser for advise. Your money your decisions, they provided direction, and technical knowledge packaged into a comprehensive product sold to retirees with money. Yearly fees were (and still are) based upon the amount of money under the adviser's care. With time the advisers thought they would attract a bigger piece of the pie (and make more money in fees) by calling themselves money managers. Now from the point of view of the public, a money manager means "I have money and need a manager for it." More people went for this, same product, same techniques, same results, but greater amounts of money went under management, and higher overall fees were received by the professionals selling this product (because more people used their services). Lately they rebranded again calling themselves "wealth managers", and the public loves it. From the public point of view it is not just money they have, it is WEALTH and so much of it they need a manager for it. They preen themselves talking about their "wealth managers" in social events like the new name puts them into a higher and better category. However they are still receiving the same product, using the same techniques, and getting similar results, but people are happier and feel better about it. Because of this change in image the amounts of money under professional management grow and so do the overall fee these professionals receive. What a wonderful world this is, a change of image produced by a simple change of words to describe what you do does creates increased revenue and increased client happiness. I used this simple example to describe the complex chains of events that may and indeed do occur with successful rebranding of existing products and services. Why do you doubt this kind of success may be achieved by rebranding a University. Just look at it this way, VCU went to a much higher level in terms of public notice and recognition after they adopted the "HAVOC" label. As you know U Texas did an end run around VCU by obtaining the Federal copyright to the Havoc name (excepting Virginia where VCU has the state copyright for the name). Names and image are worth millions upon millions. Rebranding is a way to try to obtain this kind of public image changes. I do hope SLU is successful with its rebranding project. Quote Link to comment Share on other sites More sharing options...
moytoy12 Posted June 6, 2015 Share Posted June 6, 2015 Sure you do motoy, once upon a time when you retired you went to a financial adviser for advise. Your money your decisions, they provided direction, and technical knowledge packaged into a comprehensive product sold to retirees with money. Yearly fees were (and still are) based upon the amount of money under the adviser's care. With time the advisers thought they would attract a bigger piece of the pie (and make more money in fees) by calling themselves money managers. Now from the point of view of the public, a money manager means "I have money and need a manager for it." More people went for this, same product, same techniques, same results, but greater amounts of money went under management, and higher overall fees were received by the professionals selling this product (because more people used their services). Lately they rebranded again calling themselves "wealth managers", and the public loves it. From the public point of view it is not just money they have, it is WEALTH and so much of it they need a manager for it. They preen themselves talking about their "wealth managers" in social events like the new name puts them into a higher and better category. However they are still receiving the same product, using the same techniques, and getting similar results, but people are happier and feel better about it. Because of this change in image the amounts of money under professional management grow and so do the overall fee these professionals receive. What a wonderful world this is, a change of image produced by a simple change of words to describe what you do does creates increased revenue and increased client happiness. I used this simple example to describe the complex chains of events that may and indeed do occur with successful rebranding of existing products and services. Why do you doubt this kind of success may be achieved by rebranding a University. Just look at it this way, VCU went to a much higher level in terms of public notice and recognition after they adopted the "HAVOC" label. As you know U Texas did an end run around VCU by obtaining the Federal copyright to the Havoc name (excepting Virginia where VCU has the state copyright for the name). Names and image are worth millions upon millions. Rebranding is a way to try to obtain this kind of public image changes. I do hope SLU is successful with its rebranding project. I'm not sure I believe this Quote Link to comment Share on other sites More sharing options...
Old guy Posted June 7, 2015 Share Posted June 7, 2015 OK motoy, let's say that belief is not your strong suit. Quote Link to comment Share on other sites More sharing options...
VeniceMenace Posted June 7, 2015 Share Posted June 7, 2015 How do people feel about it saying Billikens instead of Saint Louis? I can dig it. Two thumbs WAY up -- One of the best team names in all of sports & should have the same prominence on the unis as the birds on the bat. Quote Link to comment Share on other sites More sharing options...
milwaukeebill Posted June 7, 2015 Share Posted June 7, 2015 I'm a fan of nickname on the home jersey and city on the road jersey. Quote Link to comment Share on other sites More sharing options...
TheA_Bomb Posted June 7, 2015 Share Posted June 7, 2015 I'm not sure I believe this Sure you do MoyToy once upon a time a company from Atlanta GA did in house blind taste tests and a new formula was preferred to the old formula and "New Coke" was born. Totally nailed it. My Hopes Billikens on Home Jersey; Saint Louis on Road Jersey Blue and White Uniforms, classic clean look The Billiken doesn't look stupid The Logo is clean and Simple too. Quote Link to comment Share on other sites More sharing options...
VeniceMenace Posted June 7, 2015 Share Posted June 7, 2015 Sure you do MoyToy once upon a time a company from Atlanta GA did in house blind taste tests and a new formula was preferred to the old formula and "New Coke" was born. Totally nailed it. My Hopes Billikens on Home Jersey; Saint Louis on Road Jersey Blue and White Uniforms, classic clean look The Billiken doesn't look stupid The Logo is clean and Simple too. Agreed, plus the Billiken is cleaner/simpler...not the full body turtleneck- wearing thing spinning the ball on his finger...just the face on the front of the shorts or something will do. Quote Link to comment Share on other sites More sharing options...
Old guy Posted June 7, 2015 Share Posted June 7, 2015 All kinds of things may come out of this rebranding, both good and bad, let's hope the right decisions are made and that SLU succeeds in improving its image and appeal to the general public. Quote Link to comment Share on other sites More sharing options...
moytoy12 Posted June 8, 2015 Share Posted June 8, 2015 Sure you do MoyToy once upon a time a company from Atlanta GA did in house blind taste tests and a new formula was preferred to the old formula and "New Coke" was born. Totally nailed it. My Hopes Billikens on Home Jersey; Saint Louis on Road Jersey Blue and White Uniforms, classic clean look The Billiken doesn't look stupid The Logo is clean and Simple too. I'm not sure I believe this Quote Link to comment Share on other sites More sharing options...
Pistol Posted June 8, 2015 Share Posted June 8, 2015 Here's what I can confirm: There will be entirely new home and alternate jerseys, and the front will have "Billikens" written on it instead of "Saint Louis" An artist was instructed to create three completely new and distinct designs for the Billiken logo and they will choose one. Apparently the 2nd and 3rd designs were very "badass" according to a friend. The 2nd was the best according to most of the people that attended the presentation, and it was a fierce looking design. Many are excited about the changes that will be made I can confirm this. The 2nd and 3rd designs are as follows: 2nd and 3rd. (Sorry, the images are huge.) Steve Edit: Warning to posters, some images may not be suitable for work Quote Link to comment Share on other sites More sharing options...
Bizziken Posted June 8, 2015 Share Posted June 8, 2015 I can confirm this. The 2nd and 3rd designs are as follows: 2nd and 3rd. (Sorry, the images are huge.) I'm not sure I believe this... Quote Link to comment Share on other sites More sharing options...
ARon Posted June 8, 2015 Share Posted June 8, 2015 Sure you do motoy, once upon a time when you retired you went to a financial adviser for advise. Your money your decisions, they provided direction, and technical knowledge packaged into a comprehensive product sold to retirees with money. Yearly fees were (and still are) based upon the amount of money under the adviser's care. With time the advisers thought they would attract a bigger piece of the pie (and make more money in fees) by calling themselves money managers. Now from the point of view of the public, a money manager means "I have money and need a manager for it." More people went for this, same product, same techniques, same results, but greater amounts of money went under management, and higher overall fees were received by the professionals selling this product (because more people used their services). Lately they rebranded again calling themselves "wealth managers", and the public loves it. From the public point of view it is not just money they have, it is WEALTH and so much of it they need a manager for it. They preen themselves talking about their "wealth managers" in social events like the new name puts them into a higher and better category. However they are still receiving the same product, using the same techniques, and getting similar results, but people are happier and feel better about it. Because of this change in image the amounts of money under professional management grow and so do the overall fee these professionals receive. What a wonderful world this is, a change of image produced by a simple change of words to describe what you do does creates increased revenue and increased client happiness. This particular example isn't quite how things work. The adviser / wealth managers and money managers are often different roles. That being said, I agree with your overall point about branding. Quote Link to comment Share on other sites More sharing options...
Old guy Posted June 8, 2015 Share Posted June 8, 2015 ARon could you please explain the differences between the different roles advisors, money managers, and wealth managers play. I mean real differences not what comes out in the marketing brochures. Yes, they may provide other levels of services (CPAs, legal, etc...) but if these are services you probably have already. Also take off the fluff like concierge services that will get an anniversary present for your wife when you forget to do so and deliver it ASAP, or tickets to the superbowl in short notice (and greatly inflated prices). If you wish to pay for these you are not getting management of your money per se, you are getting personal recognition for your status or some similar marketing gobbledygook. How do these roles differ in the way they handle your money, that is the question (again taking the fluff our of the equation). Quote Link to comment Share on other sites More sharing options...
joe_davola Posted June 8, 2015 Share Posted June 8, 2015 Pistol, Thanks for leaking the highly classified drawings. Number 2 is definitely at the top of the list. Quote Link to comment Share on other sites More sharing options...
Old guy Posted June 8, 2015 Share Posted June 8, 2015 Yes #2 conveys an aggressive attitude towards opponents in a very graphical manner. Quote Link to comment Share on other sites More sharing options...
Box and Won Posted June 8, 2015 Share Posted June 8, 2015 I can confirm this. The 2nd and 3rd designs are as follows: 2nd and 3rd. (Sorry, the images are huge.) These are amazing finds. Kind of what I would imagine Majerus would doodle in the margins of a notebook. Quote Link to comment Share on other sites More sharing options...
SLUfan_42 Posted June 8, 2015 Share Posted June 8, 2015 Why "Saint Louis" and not "St. Louis"? Quote Link to comment Share on other sites More sharing options...
ARon Posted June 8, 2015 Share Posted June 8, 2015 ARon could you please explain the differences between the different roles advisors, money managers, and wealth managers play. I mean real differences not what comes out in the marketing brochures. Yes, they may provide other levels of services (CPAs, legal, etc...) but if these are services you probably have already. Also take off the fluff like concierge services that will get an anniversary present for your wife when you forget to do so and deliver it ASAP, or tickets to the superbowl in short notice (and greatly inflated prices). If you wish to pay for these you are not getting management of your money per se, you are getting personal recognition for your status or some similar marketing gobbledygook. How do these roles differ in the way they handle your money, that is the question (again taking the fluff our of the equation). If you have a fee-based relationship with your adviser they are most likely an intermediary between you and the actual money manager. So your adviser is not determining the buys and sells, but they are connecting you with the money managers who do. This is especially true with the large wirehouse firms. Quote Link to comment Share on other sites More sharing options...
Box and Won Posted June 8, 2015 Share Posted June 8, 2015 If you have a fee-based relationship with your adviser they are most likely an intermediary between you and the actual money manager. So your adviser is not determining the buys and sells, but they are connecting you with the money managers who do. This is especially true with the large wirehouse firms. Right. For instance, Willie can serve as your financial advisor (in a relationship manager role) and use AlumniFan's firm to manage your investments for a percentage of assets under management. And I will gladly accept a finder's fee for anyone who goes this route as a result of this post. Quote Link to comment Share on other sites More sharing options...
willie Posted June 8, 2015 Share Posted June 8, 2015 I could just cut out AlumniFan. Quote Link to comment Share on other sites More sharing options...
kwyjibo Posted June 8, 2015 Share Posted June 8, 2015 It sounds like I may be ok with many of the changes but I think the notion of "strengthening" a mascot is silly on so many levels. Beyond my aesthetic aversion; this is such a cliche--every team with RPI's over 200 and tons of D-III schools have been "strengthening" their mascots for twenty years. The result is an incredible loss of originality (the UMass mascot carried a frickin' gun and it was deemed not strong enough but now they have a meathead with broad shoulders so obviously "stronger"). All they seem to do is simplify the lines and add lots of black shadow to the "design". Rebranding without creativity. Our current "brand" has won 3 national titles (other) (again), an Elite 8 and also has had a few sweet 16 appearances ; will our new brand do that? I hope so but I doubt it. Quote Link to comment Share on other sites More sharing options...
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